Master of Management (Marketing)
Overview
The Master of Management (Marketing) will give you the skills to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management.
As well as foundation training in business and management, it focuses on the ways organisations attract and retain customers, and covers marketing strategy, customer behaviour, relationship marketing, branding and international marketing.
Designed for recent graduates from any discipline, and those early in their business careers, it does not require prior business training or preparation.
All Master of Management students are required to attend theMaster of Management Pre-Semester Program, a free week-long academic orientation program that will help you develop essential study and professional skills, and familiarise yourself with the University's facilities.
Program structure
Subjects
- 16 semester-length subjects (four foundation, two core, eight marketing elective and two elective)
Four foundation subjects:
Financial Decision Making
Managerial Economics
Quantitative Methods for Business
Organisational FundamentalsTwo compulsory subjects:
Marketing Management
Organisational BehaviourEight Marketing electives (to be selected from the list below):
Product Management
Public Relations Management
Marketing Plans and Strategy
Brand Management
Services Marketing
Customer Behaviour
Advertising
Business to Business Marketing
Marketing Research
International Marketing ManagementTwo electives:
Two free electives to be taken from the Master of Management elective subject listing.The elective subjects for Master of Management programs can be chosen from any subjects taught within the MMgt programs. The number of electives you may choose varies with each program. Selection of electives is subject to approval by the Program Director and meeting any prerequisite requirements and other conditions for the subject.
Duration
- Two years full-time or four years part-time
How you will benefit
The program covers a broad spectrum of management activities, including managing innovation and change, motivating and leading people, developing strategies for national and global markets, and developing market-oriented organisations.
On successful completion of the Master of Management, you will be able to:
- Analyse and evaluate evidence in management decision-making
- Understand the fundamental principles involved in managing markets and organisations
- Identify critical success factors in business
- Apply theories to the development of plans and strategies
- Use models, techniques, principles and data to solve problems
- Communicate clearly to peers and the wider community.
Career outcomes include:
- Marketing management (local and international)
- Management of specific marketing functions (products and brands, sales, advertising, retail, distribution, services, wholesaling and marketing research)
- Management consulting.
Minimum entry requirements
- An undergraduate degree in any discipline, or equivalent
- A minimum score of 550 in the Graduate Management Admissions Test (GMAT)
- A personal statement
- The Selection Committee may conduct interviews and tests and may call for referee reports or employer references to elucidate any of the matters referred to above.
English language requirements
Please see the English language requirements in the admissions section.
Exit points
If you are unable or choose not to continue with your studies, you may be eligible to be awarded the Graduate Certificate or Graduate Diploma in Management.
More information
- How and when to apply
- Scholarships
- Fees
- Download theMelbourne GSM 2009 Prospectus (PDF 7458 Kb)
CRICOS code 064503C